Blog Layout

What’s In A Coffee House Name? Building a Brand.

Liz Fulks • November 27, 2022

Building a Brand...

  • Slide title

    Write your caption here
    Button

Discussing the name of our coffee shop took a bit of work. When I was young, I would wake up to my parents having conversations over a cup of coffee. This is a daily ritual still to this day. They wake up, have a cup of coffee, play a game of daily calendar jeopardy, and talk. As a teacher, I learned how important it is that students communicate, talk, and learn about each other. You tend to grow as a community. 

After COVID, my kids felt they lost a sense of community. A way to communicate with others that don’t involve a screen. When coming up with the name Convo Coffee, we wanted a name that stood out for what we wanted in the coffee shop. We tried a bunch of names out, different ideas would flow, and as a family, we discussed that what we wanted the most was a place to hold a conversation and have a cup of coffee. So Convo, short for conversation, Coffee was born. Finding the right name that fits who we are, what we wanted, and our goal for the entire shop.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

So we have a name? Now what? The next thing I did was to find a graphic designer who I felt would listen to me and get to know me. The funny thing is, my background is in graphic design. So why didn’t I make my logo? I wanted a professional. One who wasn’t as close to my project right off the bat. But please remember, if you want a professional business, be prepared to pay professional prices. I was so excited when I found my graphic designer. I found a Kevin. Everyone needs a Kevin. Kevin built my logo through three to four sessions. He listened to what I wanted, and what I needed. He would suggest, but never push. When you pick a graphic designer, find one who listens, hears what you are trying to say, and gets a feeling for your build. If you need a strong suggestion, I suggest Kevin - https://www.cnctddesigns.com/.

Now that I have my ultra kick-butt logo, I needed to have business cards and stickers made. I went through eight different companies until I found one that I absolutely loved. I needed a company where my stickers would peel off easily, look great, and could withstand water droplets. I needed them in a pretty quick turnaround. Allstickerprinting (https://www.allstickerprinting.com/) took care of all of that. Whenever I go into other coffee shops here in Vegas, I always suggest them. They are quick with proof, turnaround time, and delivery. Whenever I had a question, they were always quick to reach out and answer. It totally made our day when we found out they did business cards too!

  • Slide title

    Write your caption here
    Button

After we had our logo, website, stickers, and business cards, we set off to share with everyone we knew about our coffee shop. I have customers ask me daily how I came up with the name and the logo.  The story behind them and the why.  Honestly, having that name and a right-fit logo makes all the difference. Don’t settle for the first thing that comes to mind. Think about your values, mission, and what you want your company to represent.

The Importance of Connection and the Right Coffee Shop

By Liz Fulks • November 15, 2023
Growing up, there was a hit TV show called Cheers. There is a line in the opening theme song that says, “ Sometimes you wanna go where everybody knows your name, and they’re always glad you came.” While the TV show itself was a dramady about the connections between patrons and a bartender and his staff, that line always hit me growing up. There is this rush of happiness when you walk into a place and are greeted by name.

Meet the Convo Coffee Family

By Liz Fulks • June 11, 2023
Owning a coffee shop that is run by a family is truly an amazing thing. Convo Coffee started on February 14th, 2022 and we haven’t looked back. It all started when I was a child and would wake up in the mornings to see my parents sitting and having coffee together. It always brought me peace to walk into the kitchen, smell Folgers coffee coming from their coffee pot and see them talk about a wide range of different things. My grandma would often make me a little coffee with a whole lot of cream and sugar so I could have coffee with her and do the same thing. Fast forward, and my parents, 55 years later, still do the same thing. They get up, have coffee in the morning. However, there is a little twist. Now, they have coffee in the morning and then come to the coffee shop and bake the absolutely yummy pastries that we have available.
Convo Coffee House Staff posing behind register

Switching from Teacher to Barista/Coffee Shop Owner

By Elizabeth Fulks • November 15, 2022
Learn about how Convo Coffee House was started and our favorite drinks!
Share by: