Growing up, there was a hit TV show called Cheers. There is a line in the opening theme song that says, “ Sometimes you wanna go where everybody knows your name, and they’re always glad you came.” While the TV show itself was a dramady about the connections between patrons and a bartender and his staff, that line always hit me growing up. There is this rush of happiness when you walk into a place and are greeted by name.

Owning a coffee shop that is run by a family is truly an amazing thing. Convo Coffee started on February 14th, 2022 and we haven’t looked back. It all started when I was a child and would wake up in the mornings to see my parents sitting and having coffee together. It always brought me peace to walk into the kitchen, smell Folgers coffee coming from their coffee pot and see them talk about a wide range of different things. My grandma would often make me a little coffee with a whole lot of cream and sugar so I could have coffee with her and do the same thing. Fast forward, and my parents, 55 years later, still do the same thing. They get up, have coffee in the morning. However, there is a little twist. Now, they have coffee in the morning and then come to the coffee shop and bake the absolutely yummy pastries that we have available.

Building a Brand...